LG has a lot to say about television tech ahead of this year's CES technology show. Now, after revealing new QNED and transparent screens, LG's latest display bends from flat to curved on command.

Called the Bendable Cinematic Sound OLED, the screen measures 48 inches and uses an OLED display panel. This means excellent picture quality and improved contrast over regular TVs, but the flexible nature of OLED screens means it can be bent from flat to curved.

Read More:

• LG reveals transparent TV screen for restaurants and bedrooms alike
• What is QNED Mini LED? New LG television tech explained

LG OLED65CXPUA Alexa BuiltIn CX 65Inch 4K Smart OLED TV 2020

List Price: $2,196.99

New From: $2,196.99in Stock

Used From: $1,975.00in Stock

The screen is designed to be flat when watching movies or used as a computer monitor, then with the press of a button it can be bent into a curved display for a more immersive gaming experience.

When curved, the screen has a radius of 1000R, which means if many of the screens were arranged in a circle, the radius of that circle would be 1,000mm (40 inches). The thickness of the screen arcs from 9mm to just 0.6mm.

Also new with this screen is how it uses LG's Cinematic Sound OLED (CSO) technology, which creates sound by vibrating the display panel instead of using traditional speakers. LG claims this technology offers "a vivid sense of reality as if the on-screen characters were talking directly to the viewer."

As for more familiar display specs, LG says this screen has a response time of 0.1 milliseconds (a key metric for gamers), and a variable refresh rate of 40 to 120 Hz.

LG also says how OLED displays are "particularly suitable [for gamers] because they are known for their eye comfort. They have been recognized and certified by leading global certification organizations as emitting low levels of blue light and being flicker-free."

As with concept products shown off at CES – and especially with prototype TVs from LG – it is often several years before they become available for consumers to buy, and even then they arrive with very high prices. Despite that, we are still keen to hear more from LG when the online-only CES gets underway on January 11. LG has presentations at 8am EST on January 11, 10:15am EST on January 12 and 1pm EST on January 12.

CES 2020 Show - Highlights on This Year's Show Including Flying Cars, Robots and Big TVswww.youtube.com