Long gone are days when Black Friday took just 24 hours of the year — and the one-day shopping bonanza meant fighting crowds for a deeply discounted television. Black Friday is now an entire week of online bargain hunting.

Amazon has already kicked things off deals on a huge range of products, from homeware and kitchen products, to toys, clothes, tools and much more.

But its deepest discounts are on its own: Echo, Fire, Kindle and Dash sub-brands.

The new Echo speaker is available in a range of fabric and wood finishesAmazon

Black Friday 2017: Amazon Echo

• Echo Dot

Save $20

Was $49.99, now $29.99

• Echo Plus

Save $30

Was $149.99, now $119.99

• Echo Tap

Save $50

Was $129.99, now $79.99

• Echo Cloud Cam

Save $20

Was $119.99, now $99.99

Save money on a range of Kindle products this Black FridayAmazon

Black Friday 2017: Kindle

• Fire HD 10

Save $50

Was $149.99, now $99.99

• Fire HD 8

Save $30

Was $79.99, now $49.99

• Kindle Paperwhite

• Kindle

Save $30

Was $79.99, now $49.99

Black Friday 2017: Amazon Fire

• Fire TV Stick with Alexa remote

Save $15

Was $39.99, now $24.99

Dash Buttons are now just $2.49 each, yet still come with $4.999 of credit to spendAmazon

Black Friday 2017: Amazon Dash

• Dash Buttons

Save $2.50

Was $4.99, now $2,49

Plus, receive $4.99 credit off your first order with each button

Click one of the categories below for more Black Friday deals from GearBrain:

• Virtual Reality
• Google
• Samsung
• Amazon
• DJI drones
• Apple
• Toys

Echo Dot (2nd Generation) - Black

List Price: $49.99

New From: $49.99in Stock

Used From: $37.99in Stock