Armitron, a trusted leader in watchmaking since 1975, has launched its new Armitron Connect Smartwatch collection, combining modern technology with the brand’s well-known craftsmanship. This new line of smartwatches offers a perfect balance of style, affordability, and functionality, making it accessible for everyone who values a blend of fashion and practicality. With prices ranging from $55 to $75, the Armitron Connect collection provides feature-rich smartwatches that are both user-friendly and stylish.
Armitron Quantum smartwatchArmitron
The Armitron Connect collection debuts with several innovative models, including the Eclipse, which boasts a sleek design and intuitive touchscreen, and the Matrix, which boasts an AMOLED high-definition display for crystal-clear resolution. These models feature exceptional battery performance and are equipped with a magnetic USB charger, providing battery life that lasts for days, depending on the wearer’s usage.
Here are some of the standout features found across the Armitron Connect smartwatch range:
Select models such as the Quantum and Matrix also feature Blood Oxygen (SpO2) sensors and a rotating crown, and the Matrix sports an AMOLED ultra-high-definition display for superior clarity. Customizable watch straps and bracelets, available in silicone, woven elastic, and stainless steel, are offered with models like the Eclipse and Matrix, giving users more personalization options.
Armitron Connect Matrix SmartwatchArmitron
The collection is designed to work seamlessly with the Armitron Connect Mobile App, available for both Android and iOS. This app is a hub to sync smartwatch data and fully optimize its features, allowing users to manage goal setting, track activity and sleep, as well as customize their smartwatch experience. Features, like watch face personalization, notifications, and function configuration, can all be controlled through the app. Importantly, Armitron places a high priority on privacy—no personal data such as name, email, phone number, or credit card information is collected or transmitted, ensuring users’ data remains secure.
The Armitron Connect smartwatch collection is currently available in retail stores and will launch online at Armitron.com on September 13, 2024. The collection features several different models, including the Eclipse, Link, Apex, Sync, Quantum, and Matrix, each offering a range of styles and features to suit different user preferences.
Looking ahead, Armitron is preparing to launch the Armitron Connect Boom Smartwatch & Earbuds. These Bluetooth earbuds are compact, with a battery life of up to 14 hours for continuous playback. They are designed to complement the Boom Smartwatch, which allows users to manage phone calls, control music, and receive message notifications—all from their wrist. The Boom also tracks steps, activities, and sleep and features touchscreen navigation and customizable photo dials. This set is available in three colorways and is geared toward a younger audience, offering optimal sound quality and a connected lifestyle.
The launch of the Armitron Connect collection marks a pivotal moment for the nearly 50-year-old brand. As part of a rebranding initiative, Armitron has introduced a new tagline, “Love Every Second,” and has updated its logo, website, and overall brand aesthetic. This transformation reflects Armitron’s commitment to blending traditional craftsmanship with cutting-edge technology, ensuring the company continues evolving in the modern fashion and technology landscape.
Barbara Weichselbaum, CEO of E. Gluck Corporation, stated that the Armitron Connect Smartwatches are a key part of the brand’s future. This launch gives Armitron a competitive edge in the smartwatch market and signals an exciting new chapter for the company as it approaches its 50th year.
In summary, the Armitron Connect collection offers affordable smartwatches that combine style and functionality, making them a strong contender in the competitive smartwatch market. With features like health tracking, message notifications, and customizable settings, alongside future innovations like the Boom Smartwatch & Earbuds, Armitron is ready to engage a broad audience with its new products.
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