a screenshot from IMAX vr theatre

Review: IMAX opens VR game arcade in Manhattan and it’s pretty sweet

Pros: Cheap way to taste top-flight VR, numerous options, people there to help you.

Cons: Expensive for the time, fun varies on the experience, pointers from workers breaks VR illusion.

Top virtual reality headsets, priced around $1,000 (without a computer), are still not affordable — at least for most of us. But that doesn't mean we can't try them. For about $10, you can now buy seven minutes on a HTC Vive soaring like an Eagle, wielding a lightsaber, tightrope walking thousands of feet in the sky or taking down a mummy demon.

The IMAX VR Experience is a high-end VR arcade which opened at the AMC theater, across from the original Farmer's Market in Los Angeles in February. In June, IMAX expanded to New York opening these VR arcades in the AMC Kips Bay 15 theater in Manhattan. Eight more locations are expected to launch in the United States and also in China, Japan, France, the UK, Canada and the Middle East.

Some of the VR experiences let you sit in a chair to feel the motion around you.IMAX

You can buy tickets online at the IMAX VR, or even at the theater. And while visitors during the evenings and weekends are heavier than random weekday afternoons, according to the attendants who worked there, there was no one when I arrived on a random Wednesday afternoon in June.

Although I've certainly played my share of VR games, playing in an arcade-like setup sounded more fun: Better games maybe, better experiences, more options. I was sold. I bought tickets online, paying $10 for IMAX VR: Star Wars: Trials on Tatooine and $10 for IMAX VR: Eagle Flight Multiplayer — plus a $1.50 service fee — the day of and headed to the theater.

After arriving, I spent a couple of minutes signing a waiver, and then had someone help me into the gear and walk me, briefly, through how everything worked. First up? A chance to step into the Star Wars world, wielding a lightsaber to protect the Millennium Falcon.

IMAX VR: Star Wars: Trials on Tatooine puts a lightsaber in your hands.ILMXLAB

If you're alive, you likely have some fondness for the Star Wars franchise. With IMAX offering a chance to hold a lightsaber virtually, picking that experience was an easy choice. After donning an HTC Vive headset, Skullcandy headset, haptic backpack with a custom IMAX computer setup, and a controller, I was dropped into the franchise with the IMAX VR: Star Wars: Trials on Tatooine, a seven-minute experience.


The attendant alerted me that if I started to walk outside the area of the game, a blue grid would appear on my screen — and I would also feel under my feet that the carpet started to slant upwards. That was great for making sure I didn't walk into walls, but less fun because it pulled me back into the real world. While you don't want to trip and fall while playing in virtual reality, you also want as few reminders of the physical reality around you: It breaks the illusion. Movie watchers know they're not in a movie set, but the dark lights and comfortable chairs help immerse you into a story. Ideally, you have the same experience in VR. That didn't happen for me with the Star Wars experience.

Other IMAX VR experiences include Tilt Brush, which lets you draw in VR.IMAX VR

The story is fairly simplistic. You're on planet Tatooine, and the Millennium Falcon flies in overhead, landing right next to you. You'll feel like it might land on you, but it won't. R2D2 drops down and doesn't appear to do much more than make his characteristic noises. But you can't interact with him, and his presence is more like decoration after a while.

The Millennium Falcon needs fixing. A hatch opens above with a device that needs to be tweaked. I didn't realize I needed to pull down the overhead hanger until one of the attendants told me. That also breaks my illusion that I'm hanging with R2D2. If I owned the game, I'd have 10, 20, or even 100 chances to replay the game over and over again. My ticket gave me one shot, which means you'll likely need some coaching from one of the attendants. Every time someone talks to you — overlapping the voice of Han Solo in your head — you're pulled out of the story. Not the best.

All of a sudden, Imperial stormtroopers swoop in, and they start to shoot you. Luckily, you're kitted with a lightsaber, which can lobby the blasts back at the troopers. You can take them out with their own fire if you hit well. But if not, nothing happens to you.

Upshot? The graphics are great, getting a chance to feel like you armed with a lightsaber is also cool. But without feeling you can win, or even get killed, there's almost little point to the game. It is a taste of Star Wars, true, but not a taste that makes you want more.

HTC Vive goggles, controllers, Skullcandy headphones and backpack are part of the gear at the IMAX VR arcades.IMAX

Hollywood goes VR

Moviegoers have yet to strap a VR headset on their faces before entering a summer blockbuster. While 3D glasses have grown in popularity since the 1950s (thank you upgrades in technology), VR goggles strapped to your face in a darkened theater? That's still a no-go.

Yes, theme parks consider using VR headsets as part of the ride experience. But the primary way of trying VR is using these set-ups at home with one of the more robust options, including Oculus Rift, HTC Vive, Samsung Gear VR, or Playstation VR. These experiences clearly draw fans, with Hollywood absolutely aware of how VR is changing storytelling. Installing VR booths — like high-end arcades — in movie theaters is one way to expand that exposure and see if even more people, particularly those who like going to the movies, would be open to a new style of narrative and a new VR Hollywood experience.

Soar like an eagle as you catch rabbits with IMAX VR: Eagle Flight MultiplayerIMAX

Fly like an eagle

IMAX VR: Eagle Flight Multiplayer was the second experience. You're strapped into a seat: no worrying about walking into walls or tripping on carpet. There's a short tutorial explaining the game, telling you how to fly, how to move your head, and the objective, which is to catch more rabbits than your opponent and, if possible, take her out. (An AMC attendant played as the second eagle — if you bring two people, you can play against a friend.)

If you're scared of heights, you may feel a momentary ripple — you are flying through the air, after all. But after a while, you stop being scared and get used to it, and then it's honestly fun. With Eagle Flight, you are the eagle and you can move your head to change direction. Sometimes, you have to move your head quickly and abruptly, which hurts your neck from straining. You can see the head of the eagle — you — in front of you. Looking to the side, you can see wings but no talons.


You start by taking off from a tower and then fly around an area with houses, courtyards, parks, buildings, and, of course, streets. However, you don't see cars or people in the game: It's almost an eagle's paradise. A beam of light shows up when a rabbit appears, and both you and your opponent try to get the rabbit.

You have to fly far down to the ground, and here is where you can forget how high up you are: you have to dive. The experience is pretty easy once you learn the controls: you lean your head and push one button to attack and another button to block. Once you pick up the rabbit, the game shows you where the nest is with a different light beam. You can also hit your opponent if they have a rabbit and make them drop their rabbit or knock them out.

Eagle Flight felt more immersive than hanging on Tatooine.IMAX

The game and VR experience were a lot of fun, particularly enjoyable because you are immersed with headphones and VR goggles plus a haptic chair that vibrates as the music gets louder. The graphics, however, could have used some improvement. They felt like someone had copied and pasted the world with the same scenes, repeating without much differentiation. It would be nice to have some more details.

Catching three rabbits to the AMC's attendant's two netted a win, and after seven minutes, the game ended. Overall, Eagle Flight was a great VR experience, possibly because of the gameplay, more engaging than Star Wars. While Star Wars was fun to try once, if not for the $10 price tag, Eagle Flight would be a lure to try and up my rabbit-catching skills again.