LG SIGNATURE Appliances and TVs Now Available at Bloomingdale’s Flagship Store
A year ago, I went to an event at Bloomingdale's flagship store to view LG SIGNATURE appliances and TVs in the iconic and popular store windows on Lexington Avenue in New York City. It was a beautiful display of fashion and technology, but I was curious to understand why Bloomingdale's was promoting products it didn't sell. Maybe this was a test run for both companies to see how consumers would react to high-end appliances in an iconic store known for selling high-end goods and fashion. Or was it just a press event by two upscale brands who share a similar customer, an educated consumer? It seems it was both, and now consumers have the opportunity for the first time ever to purchase major appliances and televisions at the 59th Street flagship as well as at bloomingdales.com.
If you are not familiar with the LG SIGNATURE, it's the luxury brand of LG Electronics. These first-class products are designed to provide a state-of-the-art living experience that feels pure, sophisticated and luxurious. The LG SIGNATURE products are designed with their true essence in mind – streamlined to focus on each product's essential function while maintaining a modern, signature design.
The Bloomingdale's alliance exemplifies how LG is identifying distinctive sales channels for LG SIGNATURE, ultra-premium products that are about more than just functionality – they reflect a lifestyle of simplicity and elegance, according to David VanderWaal, Senior Vice President of Marketing, LG Electronics USA.
"We've learned that consumers want to discover how LG SIGNATURE fits within their lifestyles. With this unique retail presence, we're showing them how these sleek, sophisticated products deliver on both function and design. Bloomingdale's is a natural fit for LG SIGNATURE products to unveil our new luxury retail model," VanderWaal said.
For its part, Bloomingdale's – whose 59th Street flagship is a top tourist attraction in New York City, especially over the holidays – is creating an inviting place on the Housewares floor for shoppers to experience the essence of LG SIGNATURE.
"We are excited about this unique partnership with LG" said Dan Leppo, Bloomingdale's EVP and GMM of Men's and Home. "We continually seek ways to improve the lives of our customers through our product offering. The addition of LG SIGNATURE products alongside our robust home assortment allows our customers to explore how these items could work in their homes and enhance their lifestyle."
One of the things we have seen recently in the tech space are "stores-within-a-store." The LG SIGNATURE store-within-a-store is the first one we have seen for smart appliances and televisions. It builds on LG's technology partnership with the retailer's new rotating pop-up shop. "The Carousel @ Bloomingdale's" tells culturally relevant stories driven by guest curators, brought to life through immersive in-store experiences thanks in part to massive video walls created with 70 LG OLED commercial displays. All told, 140 million pixels make up the 660 sq. feet of video walls.
Here are the LG SIGNATURE products you will see in LG's store inside Bloomingdale's:
LG SIGNATURE W8 OLED TVs
LG Electronics
LG SIGNATURE W8 OLED TV
The 77-inch LG SIGNATURE W8 OLED TV (model OLED77W8PUA). This ultra-thin "wallpaper" design TV mounts flush with the wall and is ideal for watching sporting events, movies and games. The television has LG OLED display technology which provides the perfect black and intense color needed to offer an immersive experience. You also get LG's ThinQAI, the company's new artificial intelligence platform with Google Assistant built in, and compatibility with Amazon Alexa devices to allow your television to become a smart home hub. You can even use the LG Magic Remote to control your LG SIGNATURE television by voice. Just speak into the remote to control light sightings in the room, or view family photos. The new Alpha 9 Intelligent Processor makes the most of the self-illuminating pixels, providing true-to-life images with rich colors, superior sharpness and enhanced depth. One of the features we like with the W8 series is the comprehensive support of major 4K Ultra HD high dynamic range formats including premium Dolby Vision™, as well as HDR10 and HLG. And to complete the home cinema experience, the included sound bar delivers immersive, detailed Dolby Atmos audio that puts you into the midst of every moment.
▲LG SIGNATURE InstaView™ Door-in-Door® Refrigerators
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LG SIGNATURE InstaView™ Door-in-Door® Refrigerators
LG SIGNATURE counter-depth refrigerator (model LUPXC2386N) takes LG's award-winning Door-in-Door design two steps further by adding the groundbreaking InstaView feature – a sleek glass panel that illuminates and turns the opaque Door-in-Door compartment transparent with two simple knocks, inviting users to peek inside without letting the cold air out. LG SIGNATURE's exclusive Auto Open Door™ technology allows users to open the fridge with a swipe of the foot in front of a sensor on the bottom of the refrigerator. This ENERGY STAR® certified refrigerator also features a Wi-Fi Eclipse Display inside the door that allows users to easily control and monitor temperature and energy usage, helping maintain optimal cooling to save energy.
▲LG SIGNATURE Washer/Dryer Combo
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LG SIGNATURE Washer/Dryer Combo
The LG SIGNATURE washer/dryer combo (model LUWM101HWA) pairs sleek design with optimal functionality. The unique circle LCD display in the main washer lets you easily control the two washers at once and keep track of usage patterns to display your frequently used cycles. The machine is also equipped with an Auto Dosing System, so you no longer need to measure your detergent; it will detect the laundry soil levels and automatically dispense the correct dosage needed to effectively clean your clothes. You can also manage your laundry remotely using LG SmartThinQ® technology. Plus, the LG SIGNATURE Sidekick Pedestal Washer (model LUWD1CW) is specially designed for your small, custom-care laundry loads. It can be used on its own or at the same time as the front load washer above.
▲LG SIGNATURE Air Purifier
LG Electronics
LG SIGNATURE Air Purifier
The LG SIGNATURE Air Purifier (model AM501YWM1) humidifies the air and eliminates particles within an impressive 300-square-foot radius with an innovative, semi-permanent filter system that can be washed and reused for up to 10 years. Through the Smart LED Indicator, the ENERGY STAR certified LG SIGNATURE air purifier allows you to see your air being cleaned through the transparent cover. As the indoor air quality improves, the display changes from red to blue.
▲LG SIGNATURE Dual-Fuel Double Oven Range
LG Electronics
LG SIGNATURE Dual-Fuel Double Oven Range
With 7.3 cubic feet of capacity, the LG SIGNATURE double-oven range (model LUTD4919SN) allows you to cook more in less time. It also gives you the benefit of a gas cooktop and an electric oven all in one. The full stainless-steel body with scratch-resistant textured finish makes for an impeccable exterior design. ProBake Convection® technology assures superior baking results because the heating element was moved from the bottom of the oven to the back wall for optimal heat distribution. The LG SIGNATURE range was recognized with the coveted Red Dot Design Award for exemplary design and innovation.
▲LG SIGNATURE QuadWash™ Dishwasher
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LG SIGNATURE QuadWash™ Dishwasher
The newest dishwasher in the LG SIGNATURE series (model LUDP8997SN) marries a beautifully designed Textured SteelTM finish with sturdy and sophisticated LG stainless steel technology. LG's award-winning QuadWashTM technology with multi-motion spray arms cleans every nook and cranny no matter what you're washing, from pots and pans to champagne glasses. Its EasyRack™ Plus system adjusts to just about any load of dishes, and the Dual Zone wash will allow water to spray with two different intensities at the same time, so it gently washes the dishes on the upper rack while power washing heavy-duty pots and pans on the lower rack.
▲If you live in the New York City area and are in the market for a smart appliance or television, you must stop by the LG SIGNATURE store-within-a-store at Bloomingdale's 59th Street. You can see first-hand these quality appliances and smart TV. There is a touchscreen kiosk you can use to learn more about each product, or speak to knowledgeable representatives who can help you find the right product to enhance your day-to-day lifestyle.
If you don't live in the New York City area, but in the market for a new smart appliance or television, no worries. You can visit bloomingdales.com to see a how LG SIGNATURE and Bloomingdale's combine art, design and technology to offer the "art of essence" for today's new smart home.
To learn more about each of the LG SIGNATURE products, please visit www.LGSIGNATURE.com.
