Is The Use Of AI In Casinos A Good Or Bad Thing?
Technology is getting better and better year by year, and more sites are starting to dabble in the use of AI and bots in the gambling industry. We have seen this happen in multiple industries, with the biggest being the film industry. AI caused a huge stir in film, but luckily, so far, we haven't seen this much outrage in the iGaming industry.
This could change, though, and as AI improves and becomes easier, cheaper, and better to manage than humans, we may see it start to be integrated more slowly. This could easily be seen as a huge negative but a lot of the industry may see this as a positive.
This page will discuss how AI could be used and how this will affect the future of the industry we love. But first, we must look at AI and how long it has been used in gambling.
Has AI Been Involved Much At Casinos?
The short answer to this is yes. AI has been involved, probably in more ways than you would have thought. Let us talk you through this in more detail.
One of the main reasons why AI is used is to keep players entertained. They can do this with the help of AI algorithms. These algorithms will analyze players' behavior to create more personalized suggestions, whether that be bonuses or games. Casinos understand that you are not always going to stick around on one game, and therefore, it’s important to have the next game lined up for you to try based on other genres and game mechanics you have chosen in the past.
Security is another huge element where AI can help. AI can enhance security measures and detect threats. Whether it be geolocation, login patterns, devices, etc., they can use discrepancies to detect unauthorized access to a player’s account.
Game development is probably the most obvious usage of AI in casinos. It can help create more innovative and exciting casino games. It analyzes popular mechanics and trends, and developers can then generate new ideas. AI can help test new game features and make sure that a game operates correctly before being released to the iGaming world. This is exactly what social casinos would have done when they decided to launch in the casino industry. These types of casinos differ from traditional ones as they don’t accept real money and players can’t win real money, instead the currency is virtual and players win prizes. A popular example of a social casino is Pulsz.
In a Pulsz casino review by Time2play.com, you can see just what type of gaming experience you can expect. Their rewards system includes 5000 free Gold Coins and 2.3 Sweepstake Coins as soon as you register. Then, after that, you can buy more Gold Coins.
The developers of this social casino, as well as other social casinos, will have used AI to help determine whether or not the gameplay can work, if it will be successful, how it will operate from a user perspective, and much more.
What Else Could AI Be Used For?
Other features that AI can be used for across casinos in general are 24/7 customer service, where AI chatbots are integrated, live dealer enhancements, data analysis, and much more.
Although it may not always be better, it is quicker and can produce similar results at a cheaper rate than humans. This could easily be used in the industry, and it wouldn't surprise me if it is used behind the scenes as we speak.
We also think that the live casino elements of many online casinos may be replaced with AI, as AI will make the job cheaper and easier to automate. So don’t expect human dealers to stick around for much longer on the online platforms; they could soon be gone.
Are These Changes Good Or Bad?
The overall question of this page is if the use of AI is bad or good and there are a few ways we can look at this. The easiest place is from our perspective, the fan perspective; if AI is being used to make games or replace live dealers, will we, as players, know or care? I think if casinos started to do this and told their customers, it would stir up conversations, but overall, not much would happen.
From the workers’ point of view, if casinos start to use AI and replace their jobs with artificial intelligence that can do the job cheaper and easier, then the industry internally would go into a meltdown. This is the same as what happened in the film industry. When there was talk of studios using AI for scripts and other elements, the industry instantly got it shut down.
Companies and software providers will most likely want to make decisions that will save them as much money as possible. When it all comes down to it, companies will see AI as a huge positive and something they can capitalize on for profits.
Overall, thinking AI in the gambling industry will be good or bad, depending on who you ask. The use of AI in any industry is damaging and should be stopped before it eventually takes over more human jobs. It may be easier and save the companies some profits, but we should do everything possible to keep the industries we love as human as possible.
