UPDATED July 17, 2018: Amazon Prime Day is the shopping day of the year for online buyers — a date that's usually kept secret until just a few days before deals drop. For 2018, Prime Day will start at 12pm PT / 3pm ET on Monday July 16 — and run a heroic 36 hours, six hours longer than 2017.

Amazon revealed the date on July 3 and said deals will be available to Prime members in 17 countries. The sales event is in its fourth year and will focus more on Amazon's own products than ever before. The company said there are double the deals on Alexa-based speakers and Fire devices compared to 2017 Amazon also said there will be more deals available exclusively by speaking to Alexa than ever before. Links below go live to the deals when Prime Day starts at 12 pm PT Monday July 16.

Echo (2nd Generation) - Smart speaker with Alexa - Charcoal Fabric

List Price: $99.99

New From: $99.99in Stock

Used From: $66.84in Stock

The only caveat: Prime Day deals are available to Prime members of course, so before you can even getting in on the deals, you have to make a choice as to whether you'll sign up or not. But as we noted last year, you can sign up for a free 30-day trial, and just cancel. You can also take advantage of Amazon's Key Home Kit, which works with specific smart locks from Kwikset and Yale, to have the deliveries dropped off inside your home.

Last year's date of July 10th — the second Tuesday in July — would make it July 11th this year. But that's also the date of the World Cup Semi-finals, which for some people will likely be a bit more diverting than a discounted Amazon Echo. With the World Cup Final scheduled for July 15th, starting Prime Day the following day may have felt for Amazon, a better (and safer) bet.

Some deals have already been announced, and we'll be updating this article as more become available.

Amazon deals

• Save up to 50 percent on Prime Video, DVDs and Blu-rays
• Get four months of Amazon Music Unlimited for $0.99
• Get three months of Kindle Unlimited for $0.99
• Get three months of Audible for $4.95 a month, saving 65 percent
• Amazon CloudCam: $59.99, down from $119.99

Amazon Alexa devices have deep discounts during Prime Day 2018Amazon

• Amazon Echo Dot: $29.99, down from $49.99
• Amazon Echo Dot Kids Edition: $59.99, down from $79.99
• Amazon Echo: $69.99, down from $99.99
• Amazon Echo Spot: $99.99, down from $129.99
• Amazon Echo Show: $129.99, down from $229.99
• Amazon Echo Plus with Philips Hue bulb: $99.99, down from $149.99
• Amazon Echo Look: $99.99, down from $199.99
• Amazon Fire TV Cube: $89.99, down from $119.99
• Amazon Fire TV with 4K Ultra HD: $34.99, down from $69.99

Philips Hue

• Philips Hue Dimmable 4-pack White bulbs: $39.99, was $49.96
• Philips Hue White and Color Dimmable 60W smart bulb: $36.99, was $49.94
• Philips Hue White and Color Dimmable LED Light Strip: $64.99, was $89.94
• Philips Hue Go White and Color Portable Dimmable LED Smart Lamp: $62.99, was $79.99
• Philips Hue White and Color Dimmable Decorative Candle 40W bulb: $34.99, was $49.94

Fire TV with 4K Ultra HD and Alexa Voice Remote (Pendant Design) | Streaming Media Player

List Price: $69.99

New From: $69.99in Stock

Smart doorbells

• Ring Video Doorbell Pro: $174, down from $249

Ring Video Doorbell is on sale as part of Prime Day 2018Ring

• August Smart Lock Pro + Connect: $237.99, down from $279
• August Smart Lock, 3rd Generation: $111.50, down from $149.99

• Arlo smart home security light: $199.99, down from $249.99

• Vive Pro HMD: $50 Amazon gift card + $50 Viveport gift card

PetCube

• Petcube Bites Pet Camera with Treat Dispenser: $134.99, was $249

• Vi Sense Wireless Personal Trainer: $109.64, was $149

• iRobot Roomba 671: $229.99, down from $349.99
• Ecovacs Deebot N79S - robotic vacuum cleaner was $299, now $169.98
• Ecovacs Deebot 900 - with Google Assistant compatibility - was $399, now $279.98

Whole Foods

• Spend $10 at Whole Foods starting Wednesday July 11th, and get a $10 credit on your Amazon account if a Prime member.

• San Clemente handleset in Satin Nickel or Venetian Bronze: $119.20, down from $149

• Mavic Pro Fly More Combo: $999
• Mavic Pro drone: $799
• Spark Fly More Combo: $499
• Phantom 4 Advanced: Extra Intelligent Flight Battery and wrap pack

Huawei

• Huawei Mate 10 Pro smartphone, $499.99, down from $799.99
• Huawei Mate SE smartphone, $219.99, down from $249.99
• Huawei Watch 2 Sports, $219.99, down from $299.99
• Huawei Watch 2 Classic, $289.99, down from $369.99
• Huawei Band 2, $49.99, down from $69.99

• Nuraphone: $399, down from $499
• Bose QuietComfort 25: $125, down from $299

Makeblock Codey Rocky Smart Robot, STEM Educational, Entry-level Programming Toys for 6yrs+ Kids to know AI & IOT, Available on Macbook, Chromebook, Windows and Compatible with LEGO

New From: $99.00in Stock

Educational tech toys

• Codey Rocky smart robot: $79, down from $99.99
• mBot educational robot kit: $60, down from $94.99
• Airblock: modular and programmable drone: $59, down from $99

• Catalyst iPhone 8 Impact Protection Case: $29.99
• Catalyst iPhone 8+ Impact Protection Case: $37.50

• Free box of Honey Nut Cheerios for orders placed on Prime Pantry, Amazon Fresh or Amazon Prime Now

Catalyst iPhone 8 Case + Lanyard - Rugged Heavy-Duty Impact protection cover for Apple phone [iPhone 7 great fit, Military Shockproof, Clear back, Mute switch, Wireless charging case] Stealth Black

List Price: $39.99

New From: $26.59in Stock